Written by
Robert Lockyer
Wednesday, 18 August 2021
In today’s highly competitive and evolving market, luxury fashion brands must connect with consumers in new and creative ways. To do this, brands must consider how to develop a recyclable, second-hand and repurposed packaging strategy.
The pandemic has changed retail habits. What were once forecasts have become current practices. Customers have moved to online shopping in vast numbers. High-end fashion labels and retailers have sought to reach the mass market, attempting to cover losses inflicted by a succession of lockdowns and restrictions.
And fashion houses are looking to make their processes more efficient, responding to cost-cutting needs in an uncertain retail environment.
